It’s like you’re tilting a really high quality version of Google Earth.
Far Cry 3: Blood Dragon is just a bit of fun. Dragons with lasers, cheesy one liners and an expertly executed retro aesthetic. It’s a gamers game if I’ve ever seen one.
The real achievement however has been in it’s launch. No big budget above the line spend but instead a brilliant online campaign that included the best teaser trailer I’ve ever seen and a hilarious banner campaign that forces you to take notice.
Well done Ubisoft, unquestionably the smartest publisher in the business today.
Production like this causes my jaw to drop in amazement. So much depth, so much texture; a step out of place and it’s ruined. Yet somehow they bring it all together. Early contender for my track of 2013.
Lessig on campaign finance reform.
I think Zuckerberg is totally right when he says technology is too focussed on completing tasks. Re-purposing the mobile OS around things that every day people use technology to do is a logical shift.
However, communicating with friends is not the only thing people do with their phones. They also play games, watch movies, listen to music, read news and a bunch of other things. In this regard Home doesn’t really alter the OS in the way people primarily use mobiles phones, it just alters it in Facebook’s favour.
It does however highlight how import Android’s customisable home screen is, and why it’s a key strength over iOS. With custom widgets and launchers your home screen on Android can become the device you want it to be. Pick up a Nexus 4 and you’ll instantly see the difference between owners. Mine focuses on calendar and to-do lists, friends of mine on Twitter, some on their photos, others on news reading.
Facebook have highlighted to the world just how flexible Android can be, and reminded everyone that features like Home, wether you want them or not, won’t be coming to iOS anytime soon.
The Sun putting up a paywall will prove whether its readers want the content or just cheap thrills. There’s a big difference between 40p and a card payment.
In contrast, the strong [product] teams are very good at quickly determining the good ideas from the bad (no matter where that idea originated), and are very fast at iterating to a strong and effective solution.