#CCCC33 Journalism

• July 13, 2009

I just came up with a new term:

#CCCC33 Journalism

It describes the increasing use of sensationalism and celebrity gossip among a ton of online newspapers to increase PVs and thus increase banner revenue.  It’s derived from the term “Yellow Journalism” that describes a similar battle for circulation between Hearst and Pulitzer for thier New York newspapers in the 1900s.

#CCCC33 is the hex code for a particularly dirty yellow that is in fitting with the tactics described above.

I mentioned this first over on Benji Lanyado’s blog post on the future of journalism.